Ecommerce sellers need to think about their SEO in conjunction with their other marketing efforts, such as social media and content marketing. A major flaw in your content marketing efforts (like lack of calls to action) can make your SEO pretty useless. Advertising Continue reading below And it's becoming increasingly clear that factors like site structure, keyword density, and backlinks are only part of the SEO picture. Google uses hundreds of different ranking factors to determine the value of your business in search results. Social signals, for example, could be a factor: That's why it's important to think about SEO in terms of your broader marketing efforts. Focusing on one method more than the others can reduce the overall effectiveness of all of them.
Not having security encryption Last, but not least: Lack of security encryption is a major mistake made by too many e-commerce hair masking service sellers, though few realize it affects SEO. Security encryption (HTTPS that encrypts data using an SSL certificate) protects your customers' information when they transact on your site. This is important for customer experience and can save your business by preventing hackers from attacking your site. Most customers probably won't buy from you again if you lose their information. Advertising Continue reading below Google wants to provide searchers with relevant, accurate, and secure results, which is why using HTTPS and having a 2048-bit SSL key certificate on your site will improve your rankings.
Avoiding these ten mistakes will go a long way to improving your e-commerce site's SEO performance, but this list is not exhaustive. Staying on top of the changes Google is making - as well as how your website needs to adapt - is vitally important for all motivated online sellers. In this episode of Marketing Nerds, Erica McGillivray sits down with Editor-in-Chief Danielle Antosz to talk about nurturing and building community. They discussed the benefits of building a strong community around your brand, how the Moz community started, and building community at live events. Eric McGillivray on Nurturing and Growing Community | SEJ Here are some transcribed excerpts from their discussion, but be sure to listen to the podcast to hear it all.